Fun Facts About Coupons

Cutting coupons in different colors, and price ranges from free to a few dollars (short depth of field)











The use of coupons no longer comes with shame or the perception of being “cheap.” Website and apps such as Groupon, SnipSnap, Yowza, and ReatailMeNot have revolutionized consumer savings. These sites aren’t just saving you money on milk and potato chips, but upscale restaurants, electronic items, Lakers games, and savings on four-five star hotels. If you live in New York, you can even catch Knicks tickets for a pretty big discounted price, a rare sight for Knicks fans. Here are some quick, fun facts about the overwhelming use of coupons.

  • 96% of consumers use coupons
  • 90% of customers have looked for a restaurant deal at least once
  • Consumers collectively saved $3.4 billion by redeeming coupons in 2014
  • 85% of consumers look for coupons prior to visiting a retailer
  • 82% of consumers say digital coupons are a convenient option compared to printed coupons
  • 96% of millennials use coupons
  • 25% of consumers say their in-store shopping experience would be made better by real-time personalized offers
  • 45% of consumers say coupons make them buy products they do not need
  • 73% of high earners bought something with a promotion in 2015
  • 49% of consumers will gladly switch brands for a coupon
  • 80% of shoppers would switch stores or brands when offered a compelling program
  • 80% of consumers agree that digital coupons “close the deal” for them when undecided on a purchase
  • 89% of millennial parents use coupons when planning their shopping list, compared to 78% of millennials without kids
  • Top sources of coupons: Newspaper, online, store circulars