If you live or work in New York City, you know how easy it is to get a quick and pretty decent cup of coffee. Most New Yorkers have “their spot” and fall into a routine of consistently going to the new deli/coffee shop or bodega. Starbuck’s is trying to change that with an attempt to offer New Yorkers and up-scale venue to get Reserve coffee.
The Starbucks Reserve Roastery will open at 10 Waverly Place, 771 Broadway, 1142 Madison Avenue, and 250 Vesey Street. David Daniels, managing director for Starbucks design is excited about the new locations, saying, “These stores are designed to have coffee craft be the center of conversation, where the coffee bars are interactive and customers can lean in and talk to our partners (employees) about how coffee is brewed on a siphon or made on a Black Eagle (manual expresso machine). The theater of coffee is the first thing you see when you walk in the door and it says, ‘Come here, sit down, learn more.'”
Starbucks plans to open 1,000 Starbucks stores with a Reserve coffee bar experience by the end of 2017. Only 12 exist today, located in New York, Chicago, Atlanta, Baltimore, and Boston.