Artist to Watch – Cults


Cults Create Dreamy Nostalgia with ‘Static’

At first listen, you might mistake Cults for a 60s era “girl group.” The high-pitched howl of lead singer Madeline Follin combines with laid-back bass lines and swirling harmonies to create a retro sound best suited leaking out of a transistor radio. When you turn up the volume, however, the modern sampling and melancholy lyrics hit harder than expected. Cults are less like The Supremes, and more like the lurking darkness of The Shangri-Las. They’ve expanded even more on their sound with the alluring sophomore album, Static, officially cementing them as an Artist to Watch.

Their second LP (due out October 15th) on Columbia Records is aptly named for their nostalgic sound; it’s an eerie black & white broadcast on the television after you awake from a doze. The instrumentation of Brian Oblivion demands attention, and builds on the brooding of debut album standout “Abducted.” You might know Cults from their single “Go Outside,” though. They first released the summery tune through an EP posted on their Bandcamp page, and quickly skyrocketed to a major label deal.

The dreamy sound that allowed the duo to quit their day jobs is still very much present on the new record, much to our delight, especially on the single “High Road.” The peppy rhythms contrast wonderfully with the light vocals; it makes you want to mimic the carefree head-bobbing pose that’s graced both album covers. Their buoyant sound floats in the same way as contemporaries Tennis and Best Coast, and their beautiful love anthems “Always Forever” and “We’ve Got It” provide that airy feeling in your chest.

Expect the upcoming tour to be a huge success, because this group creates music that’s positively enjoyable, no matter your disposition. Last tour, playing shows with label-buddies Foster The People lifted their exposure a bit, but much to their credit, they’ve now achieved headlining duties.

Tour highlights include stops at Brooklyn Bowl and Webster Hall in New York, Emo’s East in Austin, TX, The Fillmore in San Francisco, and Theatre of Living Arts in Philly. Check out the rest of their dates here.

Don’t miss them when they’re hitting a city near you!

Article by Nicolas White

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