Canelo Vs Cotto By The Numbers (Infographic)

This Saturday’s clash of Middleweight warriors Miguel “Junito” Cotto & Saul “Canelo” Alvarez promises to be one hell of a fight. But the historical and financial context and implications are already spectacular. For most of the 2010’s boxing has been a one man – at times maybe even two man- attraction, with Floyd “Money” Mayweather and to a lesser extent Manny Pacquiao controlling most of the big money purses, events, PPV buys and overall interest. But with Mayweather now retired and Pacquaio’s exciting dominance mostly behind him,the next generation of superstars have begun to the take the stage.
Numbers reflect data up until 11/19:

The Cotto Vs. Canello fight already has a major distinction, with Avg resell ticket prices hovering around the $1650 range, it is easily the 3rd most expensive secondary market boxing ticket ever recorded, behind only the recent Mayweather Vs. Pacquiao Uber Mega Super snorefest fight, and Canello’s own fight against Mayweather in late 2013. It’s the 4th most expensive primary market ticket, but that fact is semi misleading. The 2nd highest ticket was Pacquaio’s bout against Chris Algeri, which took place at the Mandalay Bay Macau and was priced in foreign currency. The third most expensive fight was Canelo’s match with Mayweather, which actually had less expensive tickets at each level of pricing, but did not include the $150 level of that this weekend’s fight has; that tier skews the average quite a bit. Nonetheless the fight is of historic proportions from a ticketing point of view. Mayweather’s last fight against Andre Berto, which averaged $840 for primary tickets and even less for resell, didn’t make the list.

The aforementioned Canelo Mayweather match was really a turning point of sorts. The graph below shows how much of a markup for secondary market tickets we have seen for both Mayweather & Canelo since their fight. Canelo is quite high in demand it seems, his past 4 fights have averaged almost 50% more on the secondary market, whereas Mayweather has overall only seen a %14 percent difference. While his fight with Pacquaio broke every record in the book, the gap between the tickets sold directly from The MGM in Las Vegas, and those through the secondary market was almost non existent.

What makes the upcoming fight so interesting is that not only are the two combatants evenly matched, but seemingly fairly close when it comes to the overall interest that both fighters demand. This becomes somewhat evident based on their previous 2 match-ups, with secondary market increases being fairly similar.

The final chart gives an overall look at what primary ticket prices have looked like over the past few years when it comes to the fight games top active stars. For full disclosure, had Mayweather been included beyond just the times he fought Cotto, Alvares & Pacquiao (their $5000 avg is not shown in full on the graph) all of Floyd’s fight save the recent Andre Berto match would be at the top of the range. Floyd’s bouts have averaged a total of $1455 per seat for every fight since (and counting) Miguel Cotto in 2012.

Grab The Embed Codes
1st Graph

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2nd Graph

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3rd Graph

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4th Graph

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