After the recent release of Kanye West’s seventh studio album The Life of Pablo, fans have been eagerly awaiting a supporting tour announcement. Those fans may be receiving some good news soon as multiple sources with close connections to Kanye’s camp have said a full tour could be revealed this month. This would be Kanye’s first tour since The Yeezus Tour in 2013.
On February 11 Kanye held his Yeezy Season 3 event at Madison Square Garden. Though the event was marketed as a fashion show and listening party, there was much prior debate and confusion as to whether the rapper/designer would be giving a live performance or just debuting his new album and clothing line. Despite any live performances, Kanye managed to fill 20,000 seats, selling out MSG on a Thursday afternoon without a problem.
Since the Yeezy Season 3 event and the release of TLOP that followed, fans have been itching for word on when they can get their hands on some Kanye West tickets. Currently, the only upcoming date on Kanye’s schedule is a headlining slot a NYC’s Governors Ball Music Festival. With the rest of his summer wide open, rumors of a tour have been floating around for a while.
In Fall 2013, Kanye embarked on his first solo tour in five years in support of his album Yeezus. The first half of The Yeezus Tour was extremely successful, seeing resale Kanye West tickets at an average of $320 in the months after the on sale. The Yeezus Tour’s early success was short-lived as the rappers camp soon found themselves in hot water after low ticket sales and low demand caused vendors to cut ticket prices by as much as 50% to fill seats. Factors included poor booking and additional dates being added to cities where the tour had already stopped.
A number of Yeezus shows that ended up tanking were added to the end of the tour including Nassau Coliseum, the Prudential Center, and Boardwalk Hall in Atlantic City. Just months before those East Coast additions The Yeezus Tour had already stopped in the area, making $2.3 million on back to back nights at Barclays Center and $3 million in back to back nights at MSG. The Kansas City stop was the most disappointing of the tour, only selling 4,500 of the 19,000 seats. Yeezus was also Kanye’s worst selling album, his only one where sales never exceeded a million copies.
Secondary market ticket prices for the speculated The Life of Pablo tour are expected to be similar to what The Yeezus Tour saw early on. The media has been flooded with all things Kanye West recently, and the release of TLOP was long awaited by fans. Though album sales figures are not available for TLOP due to its exclusive release on the Tidal platform, 20 million people tuned into the Yeezy Season 3 stream, and subscriptions to Tidal more than doubled from 1 million to 2.5 million after the albums released.