Top Dawg Entertainment just took over (quite literally) Day 2 at the iTunes Festival at SXSW. Featuring full sets from “Man of the Year” Schoolboy Q and Kendrick Lamar, the TDE camp destroyed the crowd at the jam packed Moody Theater.
Schoolboy Q and Kendrick at SXSW
Performing cuts from his hit new album, Oxymoron, Q opened with a 35-minute set. Kendrick followed, digging through favorites from his critically acclaimed good kid, m.A.A.d city, with features from fellow TDE members SZA and Jay Rock.
Following Day 1’s performances by Coldplay and Imagine Dragons, TDE’s Q and Lamar most definitely “turnt up,” with the huge crowd following suit. Watch the performances below and keep your ears out for Kendrick Lamar this year, because at the end of the performance he warns us, “Believe these words every time I say ’em. I. Will. Be. Back.”
Schoolboy Q’s Set:
Excerpt from Kendrick Lamar’s Set:
Article by Arpan Somani