Rukkus @ SXSW: Watch the TDE Take-Over with Sets by Schoolboy Q and Kendrick Lamar

Kendrick Lamar and Schoolboy Q Perform at iTunes Festival SXSW

Kendrick Lamar brought out SZA (“Bitch Don’t Kill My Vibe”) and Jay Rock (“Money Trees”) during his set

Top Dawg Entertainment just took over (quite literally) Day 2 at the iTunes Festival at SXSW. Featuring full sets from “Man of the Year”¬†Schoolboy Q and Kendrick Lamar, the TDE camp destroyed the crowd at the jam packed Moody Theater.

Schoolboy Q and Kendrick at SXSW

Performing cuts from his hit new album, Oxymoron, Q opened with a 35-minute set. Kendrick followed, digging through favorites from his critically acclaimed good kid, m.A.A.d city, with features from fellow TDE members SZA and Jay Rock.

Following Day 1’s performances by Coldplay and Imagine Dragons, TDE’s Q and Lamar most definitely “turnt up,” with the huge crowd following suit. Watch the performances below and keep your ears out for Kendrick Lamar this year, because at the end of the performance he warns us, “Believe these words every time I say ’em. I. Will. Be. Back.”

Schoolboy Q’s Set:

Excerpt from Kendrick Lamar’s Set:

Article by Arpan Somani

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