“Every year, fans (coming) to the Super Bowl become more connected and more tech savvy, but this year presents an amazing opportunity in terms of technology, given Levi’s Stadium’s state-of-the art technology and the connectivity in and around the Silicon Valley,” says Michelle McKenna-Doyle, the NFL’s chief information officer.
The NFL determines the location of the Super Bowl about 4 years in advance. Every city with a team has the chance to place a bid to host a Super Bowl. These bids are then evaluated by the NFL based on parameters including stadium quality, capacity for guest accommodations, parking and stadium/city security. Boosters have said the Super Bowl generates hundreds of millions of dollars for the local economy of its host city.
Silicon Valley business leaders say that the branding power of an event as big as the Super Bowl is invaluable. This explains San Francisco Philanthropist Daniel Lurie leading the Bay Area Super Bowl Bid Committee and initially raising $50 million from the likes of Google, Apple, and Yahoo. With Silicon Valley establishing itself as the leading hub and startup ecosystem for high-tech innovation and development, it is no surprise why they would spend whatever it took to win the bidding war.
Below is an infographic detailing Silicon Valley tech companies involvement in the game: