Immediately following Roberta Vinci’s upset over Serena Williams in the US Open semifinal, ticket prices on the secondary market plummeted as Serena’s quest for the Grand Slam came to an end. On Friday morning, the average ticket price for the final match on Saturday was $1,431, 6% higher than that of the men’s final ($1,346).
Prices were climbing as many people had Serena penciled into the final and a shot at the first Grand Slam since Steffi Graf won it in 1988. US Open tickets were in such high demand that they had surpassed the average price to a World Series ($863) and Stanley Cup Final ($1,343) game this year and had almost eclipsed the NBA Finals ($1,562) as well.
Sadly for Serena (and those hoping to witness the elusive Slam), the run ended in three sets and ticket prices dropped by 126% to an average of $633 within minutes of her defeat.
Image courtesy of Sky Sports
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